From mixtapes to labels

“I found a creative output and just fell in love with it. I kept writing, writing and writing.”

Born in Paris to Sudanese parents and raised in Queens, New York City. Rapper and hip hop artist Bas owned the stage at AKQA, making the New York office part of a tour to talk about his journey.

From recording mixtapes in his NYU dorm to signing a major record deal with J. Cole, Bas shared his experience of using music and words to tell captivating stories while building a brand out of nothing. He talked about finding his voice as a young hip hop artist, having to reinvent himself and his brand constantly to reflect his creativity and the needs of our times, while pushing forward his development as a performer.