From VJing to videomapping

“Storytelling is key. Everything starts with a story”

Art director, digital artist and co-founder of the European visual label ANTIVJ, Romain Tardy joined the AKQA team to present his latest work. Often using videomapping techniques, Romain first started creating immersive experiences 10 years ago by exploring the relationship between sound and image. Moving projection beyond the idea of frames, he showed how light can enhance existing architecture or unusual structures. His collaborations include digital scenography for Jay Z and Stromae.