The Unknown Presents Opportunity

“We could have just stayed a sports performance company and we would have done great, but that’s not the mission; the mission is to help everybody on earth move better and live better so we have to take some risks”

The only way to consistently discover something new or unique is to explore the unknown. By choosing to remain open to all the challenges we face as parents, businesses, communities and nations together, we are choosing to learn, adapt and grow. What we do now creates our future. Never has it been more important to rally and test our values and purpose. Jim Huether, CEO of Hyperice, joins Sam Sterling, AKQA Managing Director in Greater China and Japan, for a conversation about reinvention and what it means to be truly innovative.