Zero Waste living

“Centre your life around experiences rather than things.”

Bea Johnson is the author of best-selling book and blog, Zero Waste Home – the story of how, since 2008, she has innovated and adopted a Zero Waste lifestyle for herself and her family. Bea shared the life-changing effects of living simply with the AKQA team and clients at the London studio.

By adopting Zero Waste living, Bea has reduced her family’s entire annual waste to fit within a small glass jar. She achieves this through following her five rules of living waste-free: Refuse, Reduce, Reuse, Recycle and Rot – to be followed in that order.

Reflecting upon her lifestyle, Bea urged her audience to “simplify your life and be happier. My only regret is not starting to follow a Zero Waste lifestyle sooner.”