Vodafone Foundation and Dublin City University
Tozi
Addressing the rise of cyberbullying.
Insight
Creating a kinder, safer and more loving digital world for young people.
In many countries, 1 in 3 children have been a victim of cyberbullying in the last year. Vodafone Foundation and Dublin City University collaborated with AKQA Leap to develop Tozi, a first-of-its-kind app, to provide young people with reliable information and tools, helping to build the skills and knowledge to improve their digital wellbeing.
Researchers conducted one-to-one interviews and workshops to provide a greater understanding on how the younger generation use their digital services and first hand insight into what bullying looks like in today’s always-connected world.
Idea
Designed to be a safe, curious space for young people.
Tozi offers an abundant variety of resources that are easily accessible. Within Cosmos, visitors can explore a wide array of interactive content which include podcasts, articles, videos and quizzes. Another feature, My Space, also allows for feelings to be strategically tracked over time, reflection with guided journaling and a daily dose of wisdom.
The team brought an energy and openness that fostered deep focus and creativity... We love the final app design and we love all of the branding
Impact
Creating a positive digital world for the future.
The Tozi app launch is supported by an online media campaign utilising the branding assets crafted by AKQA Leap. The app is currently accessible to in Ireland through both the Google Play Store and Apple App Store, and has been intentionally designed to pave the way for a broader rollout in the near future.