Idea
Every story is a journey. And the audience is the hero.
Netflix invites us to step into the great unknown. As we journey from beginning to end, we realise that not fully knowing what’s in front of us is exactly what makes stories worth watching, people worth meeting and life worth living.
Here, the familiar progress bar is given a higher meaning, acting as a connective thread through the most iconic Netflix originals. Along it moves the red dot; a metaphor for the viewer who becomes the key presence in any scene. Because, ultimately, it’s the audiences’ shift in feeling that gives storytelling reason to exist and power to bring worlds together.