AKQA hosts UK premiere of Don’t Look Down

This latest AKQA Insight session, held at BAFTA 195 Piccadilly, was introduced by Sundog Pictures Founder and Chairman Sam Branson and CEO Johnny Webb.

Directed by award-winning documentary maker Daniel Gordon, Don’t Look Down is the untold story of Sir Richard Branson’s epic adventures across the Atlantic and Pacific ocean in the mid-80s and early 90s in the world’s largest hot air balloon.

Sir Richard provides first-hand accounts of the ambitious project, including the instant the balloon began rising dangerously close to 40,000 feet: “A moment ago, life felt fantastic, and now it looked like it was potentially coming to an end.” “The film shows the full, never-seen-before story of my hot air balloon crossings. While these adventures have made me into the person I am today, they comprise some of the worst moments of my life – situations where I faced almost certain death.”

The AKQA team was pleased to be joined by clients and stars of the film for this special occasion.