AKQA partners with Tokyo-based ITOCHU Corporation

AKQA has announced a new venture with Japan’s ITOCHU Corporation to enhance customer experience programmes. By combining ITOCHU’s business development expertise, and AKQA’s digital and design capabilities, this partnership will provide enhanced services for Japanese-based companies and support in gaining global competitiveness.

Since partnering in March 2020, AKQA and ITOCHU have aligned the companies’ vision for future-proofing businesses through transformation services.

The joint venture will also collaborate with ITOCHU Corporation companies such as ITOCHU Techno-Solutions and BellSystem24 to provide one-stop services from researching current customer experiences, formulating strategies, and creating plans for implementation, design and development, post-marketing operation, and optimisation.

General Manager, Information Technology Business Department, ITOCHU Corporation, Kiyoshi Sekikawa said: “We are empowered to step into a deeper relationship with AKQA, the true global leader of digital transformation who can bring the world’s most sophisticated design and customer experiences to the Japanese market. We are certain that this joint venture with AKQA will drive our Japanese clients to create distinctive experiences to shape a better future in the digital age.“

AKQA Managing Partner Giles McCormack said: “We are incredibly excited to announce our joint venture with ITOCHU Corporation, after several years of partnership, we are now ready to bring our teams together to provide digital transformation services at scale to clients looking to modernise offerings and drive growth. Japan is such a unique innovator market that we look to for inspiration, and as such, we are honoured to be building this unique offering with the team.”