AKQA promotes Luiza Baffa to Managing Partner

AKQA is proud to announce the promotion of Luiza Baffa to Managing Partner. Before her appointment, Luiza was Managing Director of AKQA São Paulo.

Under Luiza’s leadership, AKQA Casa (São Paulo) has expanded its global footprint, working on high-profile projects across London, the US, Mexico and Brazil.

On her promotion, Luiza said: “We believe in the power of creativity to make a positive impact, and I’m excited to champion that mission in this new role. I look forward to the opportunities ahead and the chance to collaborate with the other Managing Partners worldwide. AKQA Casa is expanding its presence globally with amazing projects, and I’m excited to be part of this new chapter.”

CEO and founder AKQA Ajaz Ahmed said: “Luiza Baffa’s promotion to Managing Partner is a well-deserved recognition of her exceptional leadership and the success of our São Paulo studio. The team consistently delivers work which is awarded at Cannes Lions year after year and continues to push the boundaries of innovation for our industry. Luiza’s vision and creative acumen have not only elevated our presence in Brazil but have also contributed significantly to our global reputation for groundbreaking ideas.”

With an extensive background in strategy, innovation and new ventures, Luiza brings a wealth of experience to her new role as Managing Partner. Her expertise has earned her judging opportunities for the Effie Awards Brasil, the Clio Awards and SXSW. Luiza’s innovative spirit has also led to the co-founding of AKQA\Coala.LAB, a joint venture that has propelled artists and brands to the Emmys and Grammys.

A two-time Forbes Brazil 30 Under 30 awardee and recipient of Meio&Mensagem magazine’s Women in Advertising honour, Luiza has become a renowned industry leader known for her commitment to excellence, innovation and social impact. Her promotion to Managing Partner is a testament to her outstanding contributions and the visionary leadership she brings to AKQA.