BBC: AI Decoded

BBC Broadcaster Dr Stephanie Hare spoke with Executive Technology Director AKQA Paris Nicolas Le Pallec on how artificial intelligence is being applied within client briefs. The conversation explores how luxury fashion houses are not only leveraging AI to create art but also how AI is emerging as the creative force itself.

The BBC AI Decoded programme features a series of interviews with experts and real-world examples of AI in action. Covering a wide range of topics related to AI and showcasing how it can be used in various industries, the programme explores the challenges associated with AI along with its potential for the future.

AKQA’s imaginative application of artificial intelligence harnesses AI’s capabilities and power to create ground-breaking ideas, design remarkable services and create pioneering solutions. In AKQA’s Paris studio, Dr Stephanie Hare and Nicolas Le Pallec explore the future of the luxury atelier, sharing how AI is poised to reshape the industry and redefine what it means to be a luxury brand in the ever-evolving digital age.

Executive Technology Director AKQA Paris Nicolas Le Pallec said: “It’s important that for luxury we tell the story of craftsmanship and how it was made by humans. When you get a product, you actually get this full story of how it was produced. I think this is where AI can help generate that universe around the product, not just the product itself. AI is extremely powerful and allows us to move faster.”