bp.com leads FTSE100 for effectiveness

Receiving the highest score, Connect IQ has named bp.com as the leading corporate website of all FTSE 100 companies.

A collaboration between our Gurgaon and London studios, the site has been ranked in first place across Our Company, Job Seekers and Narrative. The report highlights the website’s ability to allow bp to demonstrate their understanding of world energy markets: “The Global Backdrop page is a masterclass in market narrative presenting a long-term view of the future which investors increasingly demand.”

Connect IQ is considered a benchmarking system for digital channels. bp.com was scored from the perspective of key audience members, including investors, influencers and employees. This included 300 different criteria measuring bp’s corporate digital presence.