Cassi Husain joins AKQA as Head of Research and Analytics

AKQA welcomes Cassi Husain as Group Strategy Director, and Head of Research and Analytics in San Francisco. Cassi comes to AKQA with more than ten years of experience using research and analytics methodologies to obtain invaluable insights for clients.

On her appointment, Cassi said: “I am excited to be joining the talented people at AKQA. I am passionate about helping brands innovate and improve business using data and creativity, which is core to AKQA’s offering. AKQA has set the bar high for innovation and creative excellence, and I am excited to be part of the team.”

Executive Director of Strategy and User Experience Sebastian Gunnewig said: “We are incredibly excited that Cassi is now part of our team as we continue to evolve our offerings. Her deep experience in customer research and analytics will further enhance our capabilities. Cassi’s knowledge and insights will help us identify opportunities for our clients to create new and better brand experiences, whether that’s digital products, services or stories.”

Cassi is a Bay Area native and an active supporter of creativity and community focused San Francisco organisations, such as 826 Valencia, La Cocina, and the Academy of Art University. She’s also currently learning about classic car engines and mechanics in her free time as she is restoring a 1972 Chevy Camaro.