Leader in IDC MarketScape for Customer Experience Improvement Services 2020

The IDC Customer Experience report assesses capabilities and business strategies of 13 prominent Customer Experiences providers. It also includes references from existing clients alongside in-depth analysis of services provided.

AKQA clients share the following recognition:

“I look for a team I know will help me win for the company. I have confidence in everything about AKQA, from the leadership to the creative teams. They’ve delivered great results.”

“They are creative in coming up with ideas for each moment of the journey — it’s one of the things they’re known for. They are always helping us to move faster.”

The report also notes:

“On average, WPP/AKQA customers commended the firm for end-customer insight, customer journey innovation, and people quality.”

“AKQA, backed by the wider WPP network, is a good fit for organizations looking for a partner that combines the creativity of a boutique marketing agency with the design and innovation capabilities of a business consultancy”

AKQA is pleased to provide a copy of the IDC Customer Experience report here.

About the IDC MarketScape assessment

IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles. Vendor year-over-year growth rate relative to the given market is indicated by a plus, neutral or minus next to the vendor name. “IDC MarketScape: Worldwide Customer Experience Improvement Services 2020 Vendor Assessment”, By: Douglas Hayward, September 2020, IDC # US45658220