RTL wins Best of the Best Red Dot Award

RTL has won three prestigious Red Dot Design Awards for visual identity designed by AKQA.

Designed by AKQA, the distinctive and celebrated new visual identity for RTL beautifully communicates dynamism, modernity and unity. Receiving three Red Dot Awards in the Brands and Communication Design category, two Red Dot Best of the Best for RTL Brand and RTL United Typo, and the RTL Transformation - Brand Design and Identity project was also honoured with the coveted Red Dot Award.

Julian Weiss, Chief Marketing Officer RTL Germany said: “The design emphasises the breadth of our content and draws strength from its simplicity. Our logo has not one, but all colours - always inspired by our content. All of this underscores the character of RTL. The new design is a real statement of diversity and inspiration.”

Across the three disciplines of Product, Brands and Communication and Design Concept, the Red Dot Design Award is recognised internationally as one of the most sought-after marks of quality for good design.