Blue Retinol

Insight

With a continual rise in skin care breakthroughs, how does even the most established beauty brand make a splash?

Skin care is the fastest growing segment of the beauty industry. When Biotherm formulated Blue Retinol, a unique pairing of pure retinol with its signature ingredient, Life Plankton, the opportunity arose to ensure its efficacy is both understood and aspirational.

Idea

Thinking deep about dramatic resurfacing.

The concept is fuelled by product truth. Blue bioscience gave us Life Plankton, a powerful regeneration ingredient in its own right, that when paired with actives, like retinol, offers twice the efficacy. With the potent serum, skin is visibly transformed.

This deep repair and fast resurfacing provided the visual metaphor for the story; an otherworldly underwater journey where the heroine accelerates towards the ocean’s surface to break through. This is the Power of Blue.

Impact

Biotherm’s most successful product launch to date.

AKQA designed a fully integrated 360-degree campaign that rolled out globally across TV, digital, out-of-home and in store. Sales of Blue Retinol have eclipsed the competition at its launch, setting a new benchmark for Biotherm. In terms of creative prowess, the desired splash was felt far and wide, creating waves across the beauty landscape.