Bowmore
Layers of more
Unveiling the infinite layers of Bowmore whisky.
Insight
The most rewarding experiences are those that invite us to take time, to explore, to discover hidden depths and unexpected delights.
Bowmore, with its infinite layers of aroma and flavour, invites you to embark on a sensory journey, where every sip reveals a new dimension of taste and feeling. A journey that requires the redefinition of Bowmore’s brand proposition, visual identity, packaging, distribution strategy, content, and website to resonate with discerning whisky enthusiasts worldwide.
Idea
A distinctive experience.
A creative platform was launched inspired by the unique flavour layering in the Bowmore whisky-tasting journey: Layers of more. The tasting-inspired platform has been translated into customer-centric touch points across Bowmore’s ecosystem.
From brand campaign, website, out of home, retail activation, experiential, event and social media content, each interaction is inspired by the layered flavour profile of the whisky, guiding audiences through Bowmore’s refined visual narrative, whilst reinforcing its unique position in the prestige single malt market.
Impact
From premium to prestige.
The experience brings Bowmore closer to its objective: elevating its premium whisky into a prestige category.
We’re grateful for our partnership with AKQA. It’s been the right injection of energy and expertise for Bowmore to enable success in the next chapter.
The AKQA team has enabled us to establish a new benchmark in how we bring Bowmore to life, both in creativity and execution, inspiring us to embrace a new, bolder approach.
