Besties for a limited time

Insight

Besties are more than just friends.

For Generation Z, these friends are like family, they are the people who truly understand them. That’s why two of the most beloved brands of this generation have come together to celebrate friendship.

Idea

Coca-Cola and Oreo become BFFs (Best Friends For a limited time).

Friendship is one of the most profound relationships humans can nurture. Coke and Oreo announced they are now best friends to celebrate this bond. The mission was to let the world experience Bestieship with them. That’s how the limited editions of Coca-Cola Oreo and Oreo Coca-Cola were created.

There are many ways to create good memories with your friends, but few do it better than music. Music defines friendships: the first concert you attended with your best friend, the first time you sang together at a karaoke bar, the playlist you created for your first road trip. That’s why, in a partnership with Spotify, a global Bestieship was ignited.

A new experience was crafted for besties to enjoy Spotify with each other.

Impact

The limited edition products were released in over 70 countries, with three different cookie configurations and three types of drinks: traditional soda, McDonald’s Mixology and Frozen.

The project reached 7.2 billion impressions and 4.2 thousand pieces of coverage, similar numbers to the most anticipated music albums.