Unlocking AI’s full potential

Insight

To make the world understand how exciting an AI platform can be, you have to humanise it.

CoreWeave, the leading AI cloud platform, amplified the biggest moment in its brief history, its $23B Nasdaq IPO, with a full 360 campaign that used AI to show how it’s shaping the future.

Idea

An AI-powered campaign.

CoreWeave’s brand foundation was reimagined with updated guidelines designed to inform models and enable limitless asset creation. Staying true to CoreWeave’s roots, a bespoke image library was developed entirely by AI. The website was also redesigned, featuring an engaging new landing page and a bold out-of-home presence was created, including a multi-block takeover in Times Square.

Next, a groundbreaking national TV campaign was created, using AI-generated video, leveraging the WPP Creative Portal and next-gen tools like Google’s Veo 2 engine to makee content that’s nearly indistinguishable from traditional video. The work pushed what’s possible with AI video production, blending tech, storytelling, and design into one high-impact visual language.

Impact

Exponential growth meets exponential results.

All of this came together in a single, defining moment: CoreWeave ringing the bell at the Nasdaq and entering a new era of success. By blending traditional creative work with AI, CoreWeave is set for the future, driven by the technology that’s making them a major force in the AI industry.