UN Women NL and DEGIRO
Pink Chip
Invest in proof, not bias.
Insight
Research shows that companies with female leaders tend to be more profitable and have better stock price performance.
Despite this, just 6 per cent of CEOs of publicly listed companies around the world are women.
Data shows that when some companies appoint a female CEO, their share price drops by 2 to 3 per cent – placing female leaders at a disadvantage before their tenure has even begun.
Idea
A new financial tool that proves the power of women.
Pink Chip is a collection of indices that tracks the performance of exceptional women-led businesses in markets around the world.
Pink Chip is created and designed by AKQA in partnership with Thematic, DEGIRO and UN Women NL. It is the first index to align with the UN’s Sustainable Development Goal 5, and the first to launch in collaboration with UN Women.
The first of its kind, Pink Chip allows investors to see for themselves how investing in women is better for their bottom line, boosting their returns while also supporting female leaders. It is freely available on pinkchip.org, and on the DEGIRO app.
UN Women applauds the Pink Chip initiative, which will lead to more awareness among investors of the true potential of women and spur investments in women-led companies.
Impact
Invest in women, accelerate progress.
On International Women’s Day Pink Chip joined UN Women NL at the opening of the stock market at Euronext in celebration of the year’s theme #InvestInWomenAccelerateProgress and went live on Europe’s largest investing platform DEGIRO. Within two weeks of its launch there were over 14,500 new investors in Pink Chip companies which saw a 6.7% increase in their stock price. The index has since climbed a further 9.48% and outperformed market benchmarks.
Pink Chip has reached over 2 million impressions across social media and outdoor placements and attracted nearly 70,000 visitors to pinkchip.org within its first week.
We found instant kinship with the team at AKQA to build Pink Chip. I am inspired by their belief in this project and refusal to take no for an answer.
