EA Sports

FIFA 21 Team Of The Year

Be Heard: who makes your XI?

Insight

Who makes your Team Of The Year? For football fans, it’s a simple question but one that sparks passionate debates. Everyone has an opinion.

Unlike other football awards judged by expert coaches, journalists and professionals, FIFA 21 Team Of The Year is decided by fans. Every vote counts to determine who makes the definitive list of the world’s best players.

A woman in a purple and blue football jersey stands outdoors holding a soccer ball. An inset shows a football player card labeled “Kimpembe” with the text, “I’m picking Kimpembe” at the bottom. Trees and houses are in the background.

Idea

EA Sports FIFA 21 invites the world to Be Heard.

A film called The Debate kicked it all off across EA Sports social channels, showcasing the picks of fans alongside greats of the game such as Eric Cantona. A second film saw appreciation for French player and cover-star Kylan Mbappe, igniting conversation and the global community to share XI choices.

Kevin De Bruyne in a Manchester City jersey is featured at the center, surrounded by dynamic blue and gold geometric shards, with his name and FIFA 21 Team of the Year card displayed prominently.

A soccer player in an Atlético Madrid jersey, with dark hair, is featured amid blue and gold shattered effects. The FIFA 21 and TOTY logos appear, along with a João Félix player card at the bottom center.

A digital artwork of soccer player Son Heung-min in a Tottenham jersey, with his FIFA 21 Team of the Year card and “SON” spelled in large letters, surrounded by blue and gold geometric shards.

A man in a yellow and black jersey.

An extensive visual toolkit allowed EA partner clubs and leagues to support nominated players. All driving fans to ea.com/toty to vote.

A graphic showing 20 Premier League footballers nominated for FIFA 21 awards, with headshots of each player, their names, and national flags displayed beneath the word NOMINEES on a blue and gold background.

A gold text on a black background.

Impact

With 10 million FIFA 21 votes from 195 countries – the initiative sees a significant year-on-year increase.

Launch films are viewed over two million times and support from athletes, clubs and leagues reaches hundreds of millions FIFA 21 fans.

10m Total votes

195 Countries

2m Film views

400% Increase in votes

A soccer player in a Paris Saint-Germain jersey smiles with golden 3D letters spelling MBAPPE around him. FIFA 21 and TOTY logos are at the top, and a special player card with high stats appears in the lower right corner.

Sergio Ramos, in a Real Madrid jersey, is featured on a FIFA 21 card with gold letters spelling RAMOS around him. His card highlights stats like 96 CB, 83 PAC, 87 SHO, 87 PAS, 87 DRI, 96 DEF, and 94 PHY.

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