Go

Car Insurance

The world’s first instant car insurance app.

Minimalist illustration of a bridge over water, with clouds and a sun or moon made of dots in the dark blue sky, and geometric lines representing the bridge and water.

Insight

Traditionally, the process of getting car insurance can take up to a week, often requiring a visit to a store and completing numerous forms.

Thanks to smartphones, we can now do just about anything in an instant.

Three smartphones display an app: scanning a driver’s license barcode, reviewing an insurance policy checkout, and showing a digital insurance card with payment and contact details.

Idea

Purchase car insurance in under a minute. The all-new Go app designed for iPhone makes buying car insurance fast and effortless.

By simply snapping a photo of their licence, drivers get a quote and pay securely with Apple Pay – instantly receiving an insurance card in Wallet on iPhone. Drivers can then start messaging from Apple Watch and get rich notifications each time a payment is made. They can also share their card with family members through the Go iMessage app.

A smartphone displays an insurance app screen showing a bridge in fog, clouds, and a safety message: “YOU’RE INSURED! STAY SAFE IN ALL THAT FOG!” The phone is tilted and set against a white background.

Impact

The Go app takes the existing and outdated model of buying car insurance and makes it as fast and simple as posting a photo.

Go is also the first insurance app to be featured on the App Store homepage.