Tudum Hero

Netflix Tudum Remix

Insight

With Netflix turning 10 in Brazil, a celebration in true Brazilian style was required.

Tudum is the gateway to the Netflix universe, a place where music and great stories meet.

Idea

Netflix’s signature opening Tudum sound, an iconic brand asset, is turned into anthem music for the anniversary party.

The unmistakable two-beat sound that we all hear before entering the world of Netflix is remixed into five Brazilian rhythms: Pop, Trap, Pagode, Piseiro and Samba Reggae. Tudum Remix, the soundtrack of Netflix’s party, has been created by five music stars representing the plurality of Brazilian music.

The soundtrack comes to life in a music video starring the singers and a renowned TikTok choreographer Martin Klayver. The main character dances through the scenarios of Netflix shows, such as Money Heist, Stranger Things and Sex Education.

A vinyl record has also been released, including all five songs, plus a remix and bonus track Tudum Funk.

Fans hit the dance floor.

Choreographer Martin Klayver launched a TikTok challenge. Martin asked his 5.6M followers to repeat routines inspired by the story of three Netflix shows:

  • Getting rich (Money Heist)

  • Eleven’s power (Stranger Things)

  • Taking mud off the boot (The Witcher)

A vinyl record and its cover titled Tudum remix featuring vibrant graphics, artist names, and photos of six diverse people, with the Netflix logo and tagline at the bottom, on a blue gradient background.
A man in a blue tracksuit stands smiling in a grand hallway with checkered floors, flanked by two people in 18th-century-style blue uniforms, standing by the walls. A chandelier and large windows add elegance to the scene.

Impact

Netflix Tudum Remix engages with audiences organically and creatively, generating +125K interactions.

With presence on TikTok and Spotify, the content has reached audiences with interests in music and dance. The TikTok challenge was viewed +982M times on the first day, with the Spotify playlist visited by +2M unique listeners.

A person with long dreadlocks and a beard faces the camera at night, illuminated by blue light. They wear a chainmail garment and hold their hands together, showing a ring with a symbolic design.
A person with short, styled white hair wears an ornate gold and red gown, sitting confidently on a vintage armchair in an elegant room with chandeliers, flowers, and gold decor.
A person in a dark tracksuit stands next to a vintage bicycle in front of a wall with bright pink neon lighting, casting a colorful glow over the scene at night.
A person stands alone in a dark forest, silhouetted by blue light and mist filtering through tall, thin trees at night.

  • Gold

    TV Series: Original Content

  • Pipoca Moderna: Netflix makes a clip of its programming with Brazilian artists ↘
  • Omlette Netflix launches Tudum Remix and exclusive clip with Duda Beat and Pericles ↘

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