Performance Redefined

Insight

Modern athletes crave a return to nature.

In an age defined by more work and less motion, many long to reconnect with nature and rediscover the outdoor sports they once loved. On a mission to inspire and reawaken the athlete within, Odlo set out to remind us all that adventure is never far away.

Idea

From performance to passion.

Prompting reawakened athletes to lean into the rewards of outdoor pursuits, a film features former Olympic biathlete Martin Fourcade as he views the outdoors through a new lens, from training terrain to one that provides joy and fulfillment.

This ethos informed odlo.com and transformed the experience into an immersive home, shifting the narrative from showcasing products to sparking a passion for the outdoors. Designed to move the athlete within us all, a refreshed visual language frames outdoor sports as the ultimate antidote to the daily grind.

For the redefined muse.

Emotive storytelling, dynamic visuals and a refined content strategy embody the spirit of the reawakened. Defined as a lifelong athlete searching for more adventure, meaning and connection with the elements, Odlo’s modern muse serves as the cornerstone of the entire digital experience.

Together in motion.

Awe-inspiring imagery places visitors at the heart of adventure, while editorial content highlights uplifting stories from the outdoor community. By celebrating real athletes doing what they love most, exploring nature through a variety of sports, Odlo inspires new ways to experience its products.

With commerce at its core and exploration in mind, the flagship provides a seamless way to shop, explore, and compare products across sports categories. From mountain roads to rugged trails, icy tracks to alpine paths, Odlo’s message is clear, there’s more out there.

Impact

A digital flagship to awaken every athlete.

From technical base layers to a complete outdoor lifestyle, Odlo’s revitalised digital experience reinforces its credentials in the multi-sport space. By combining inspiring storytelling with effortless shopping, the heritage brand fosters deeper connections with customers, while driving product discovery and sales.