Purple
Reinventing the way we sleep
Establishing a path to premium.
Insight
Purple Grid can transform sleep.
Purple’s innovative GelFlex Grid technology has garnered headlines and fuelled business growth. A new, highly anticipated Luxe collection promises to elevate the Grid even higher. Purple needed to show how it’s more than the next big thing; it’s transformative to one’s overall well-being.
![Purple-Phones](https://images.ctfassets.net/feazk3r7m969/7pFxbc9m4bqpVhCbCobgxu/15dd86adda53c1ffb511cad52e92c663/Purple-Phones.jpg?w=1920&q=70&fl=progressive)
Idea
The wonder of sleep can’t be conveyed through product tech specs or promotional messaging.
Showcasing the potential of Purple’s advanced sleep solutions required something more aspirational and benefit-driven. Design cues from adjacent premium brands informed a reimagining of the experience, one that is user-centric, guiding visitors as they discover, explore and become part of the world of Purple.
The beauty is in the detail. A thoughtfully crafted experience within the hub offers immersive, interactive content, guiding customers to the appropriate products. A fresh, minimalist, yet elegant visual aesthetic enhances the journey, reinforcing Purple’s premium lifestyle positioning.
![Purple-lifestyle](https://images.ctfassets.net/feazk3r7m969/1bcIblw9HQ6CLqCbzpObtG/3ffb40a2c938e93abacab0cfad4059d8/Purple-lifestyle.jpg?w=1920&q=70&fl=progressive)
Of all the things that we’re working on right now, this has been the smoothest and most impressive.
![Purple-components](https://images.ctfassets.net/feazk3r7m969/NylfMzU6Flc49r4idzPUl/52fad63486ef16fef818024f6e6ca98c/Purple-components_.jpg?w=1920&q=70&fl=progressive)
Impact
Inspiring customers to experience Life on the Grid.
Purple’s reimagined omnichannel hub has outperformed the previous site across various metrics, setting the company up for its next chapter as a premium lifestyle and wellness brand.