Sony BRAVIA
Cinema is Coming Home
The magic of the movies within the comfort of your own four walls.
Insight
A yearn for storytelling.
In an increasingly fragmented digital world, we can be more disconnected than ever. We look to culture and shared moments of experience, to anchor our minds and find common ground. Consequently, there’s a deep yearning to gather around a shared story, just like the golden age of cinema.
Sony BRAVIA, the TV made for movies, showcases just that: its power can bring us closer, rekindling the experience of gathering at home to immerse in a story.
Idea
Cinema is Coming Home.
To embrace the longing for storytelling, Sony BRAVIA’s Cinema is Coming Home brand platform invites the audience to see movies in a new light and hear them in a new way, turning any living room into a living space.
Through the collaboration across Tokyo, Denmark and Paris studios, two films unveil the launch of the new platform: One highlighting how the unparalleled cinematic features of BRAVIA brings cinema home, like a collective campfire in the living room connecting us through the magic of film, while the other, filmed behind the scenes on the same set, pays homage to Sony’s role in every step of movie making.
From lens to living room.
Proving Sony’s commitment to cinema, every element in the production of the two main films, from the first camera lens to the final TV in your living room, is Sony.
It was an absolute joy to collaborate with a group so full of creative energy, flexible in tackling our ambitious demands, and wholeheartedly dedicated to delivering exceptional results. They helped bring our vision to life in ways that truly connect with audiences.
Sony BRAVIA x Spider-Man: Across the Spider-Verse
BRAVIA across the Spider-Verse.
Miles Morales brings cinema home in a thrilling New York City stunt. With a little help from your friendly neighbourhood Spider-Man, Miles Morales, Sony BRAVIA’s latest campaign brought its Cinema is Coming Home promise to life in spectacular fashion.
The campaign began with a cry for help on Instagram: an influencer’s BRAVIA TV was stolen right off their doorstep. Enter Spider-Man, swinging through the city to save the day.
The thrilling rescue unfolded across a series of Instagram assets, capturing Miles in action as he retrieved the TV and proved why BRAVIA is the ultimate choice for movie lovers.
Sony divisions join forces for a cinematic experience.
Sony BRAVIA teamed up with Sony Pictures Animation and Imageworks, with direct creative input from the directors of Spider-Man: Into the Spider-Verse. The visuals were crafted by the award-winning VFX teams behind the franchise, blending Hollywood-level storytelling with cutting-edge technology.
This collaboration showcases Sony’s unique ability to unite its divisions and deliver a campaign that competitors would struggle to match: cinema-quality storytelling brought straight to your living room.
