Sony
Made for More
Moments that matter.
Insight
Music empowers originality.
Generation Z are more likely to engage with content that tells personal stories. Sony partnered with three rising influencers: Booster, a professional gamer; Eliza Rose, a platinum recording artist; and multi-award winning Eurovision artist Loreen, to invite audiences to cherish the moments that made them.
Idea
Connecting music lovers with creators.
An expression of raw connection from rising stars who take us on a tour through their relationship with music, the moments that have defined them, and areas of life that give them purpose.
Shaped by sound.
An expression of our deep relationships to music, Loreen shares her ability to transform emotions into connection.
Made by moments.
Reflecting and appreciating our defining pasts energise us for the future. Boaster finds his zen as he prepares for what’s next.
Filmed across London and Berlin, abstract symbolism and soundscapes blend with transparent reflection to curate a documentary aesthetic that bridges sound with stories.
Impact
A universal language.
No matter the industry, music is the beat that shapes our lives. Sony emphasised bridging genres, music, producing and gaming to engage younger audiences and drive awareness and affinity for its products across more than 16 European markets.
