Sony

Made for More

Moments that matter.

Close-up of Loreen with long dark hair wearing large white over-ear headphones, looking thoughtful and relaxed, with soft natural light highlighting their face.

Insight

Music empowers originality.

Generation Z are more likely to engage with content that tells personal stories. Sony partnered with three rising influencers: Booster, a professional gamer; Eliza Rose, a platinum recording artist; and multi-award winning Eurovision artist Loreen, to invite audiences to cherish the moments that made them.

Loreen wearing headphones sits on a large, neatly made bed in a softly lit room, reading or using a tablet. Sunlight streams through a window, highlighting greenery outside.

Idea

Connecting music lovers with creators.

An expression of raw connection from rising stars who take us on a tour through their relationship with music, the moments that have defined them, and areas of life that give them purpose.

A person with curly hair, wearing a gray hoodie and blue headphones around their neck, sits smiling in an armchair in a bright room with beige curtains and a floor lamp.

Shaped by sound.

An expression of our deep relationships to music, Loreen shares her ability to transform emotions into connection.

Loreen wearing headphones looks down pensively near a sunlit window. Handwritten text overlays the image, reading: I need to block everything outside of me out. And sometimes even silence is a sound. I like deciding what sounds that are in my life.
A person in jeans and a white shirt lies on the floor with legs resting on an armchair, holding headphones. The room has beige curtains, a floor lamp, and carpet. Handwritten text appears in the bottom right corner.

Made by moments.

Reflecting and appreciating our defining pasts energise us for the future. Boaster finds his zen as he prepares for what’s next.

Filmed across London and Berlin, abstract symbolism and soundscapes blend with transparent reflection to curate a documentary aesthetic that bridges sound with stories.

Eliza Rose in a bright orange fur coat reaches up toward a record on a high shelf in a vibrant, crowded record store filled with vinyl albums, posters, and music memorabilia.

Impact

A universal language.

No matter the industry, music is the beat that shapes our lives. Sony emphasised bridging genres, music, producing and gaming to engage younger audiences and drive awareness and affinity for its products across more than 16 European markets.

Loreen with long dark hair sits barefoot on a red sofa, wearing headphones and holding a pencil. A closed book rests beside her. Large windows and a white piano are in the background.
A person wearing jeans, a gray sweater, and a blue headband lies on their back on a carpeted floor with legs propped up on a chair, in a sunlit room with curtains and large windows.
Eliza Rose with long blond hair in a ponytail wears large black headphones and a necklace, standing in warm sunlight indoors with plants and decorative objects in the background.

Sony

Connecting music lovers with creators

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