Sprite

Heat happens.

Tapping into music to help Gen Zers stay cool.

Insight

When stuck in a moment of intense heat, you can always sing to cool down.

Generation Z often experience higher levels of stress and struggle to express true feelings in the offline world.

Also recognised for having a unique sense of humour, Gen Zers rely on music to express themselves. On TikTok, for common struggles faced by youth, there is usually a witty song about it.

A painting on an easel shows a white horse in a field drinking from a green Sprite can with a straw. A partial sculpture of a horse stands on a nearby table in an art studio.
A woman with curly brown hair and brown eyes, wearing a brown blazer and gold jewelry, looks intently toward the camera while holding her hand near her neck. The background is softly blurred.

Idea

Putting into lyrics what is hidden in the hearts of Generation Z.

Sprite listened to Generation Z and mapped out some of the most feared situations in their social lives and wrote songs about it.

Six humorous films were created, featuring awkward moments, different music styles and lyrics written on Sprite cans.

A group of people sit and stand closely together inside a crowded bus, seen through its window. Some look tired, and a man in glasses leans against the glass, holding a green bag.

80s rock, post-punk, pop salsa, eurodance and bossa nova are some of the music styles that inspired these soundtracks, matching Generation Z’s trend to dive into musical nostalgia.

A large indoor basketball arena with a crowd in the stands. The overhead scoreboard displays a Kiss Cam featuring two people on the screen. Players are visible on the court below.

The awkward moments spotlighted in the six films came from extensive research, including listening to the target audience and identifying the most common social moments they struggle to deal with.

Two people with curly hair sit closely on a bed in a cozy, softly lit room. One person rests their head on the others shoulder, and the other gently embraces them. Sunlight streams through a window with floral curtains behind them.

Since Generation Z tend to be skeptical about traditional advertising, Sprite isn’t presented as a solution. It is instead presented as a tool, inviting audiences to embrace the fact that heat happens and always will, but cool heads prevail.

A man in a wheelchair wearing bunny ears is pushed by a person in an inflatable green alien costume at a festive indoor party with orange balloons and decorations. Other people are smiling in the background.

Stickers. But in real life.

Stickers are a staple in today’s digital communication, expressing in a witty way thoughts and feelings not easy to articulate. That’s why Sprite also placed the lyrics on its cans, bottles and packshots, creating stickers to use in real world.

A tilted Sprite can with the text KIDDING BUT NOT Kidding stands out among upright Sprite cans, all covered in cold condensation.
A pattern of green Sprite cans with condensation, each featuring different white phrases in Spanish and English, all set against a green background. The cans are arranged at various angles.
A green can of Sprite with condensation, surrounded by ice cubes, on a matching green background. The can features white text in Portuguese: Fiz o que pude. Podia pouco.

Heat of the moment.

Since challenging moments happen everywhere, Sprite committed to being out there, displaying ironic messages on contextualised media. Because saying the unsaid truth is also a smart way to cool down.

A green Sprite billboard on a city street reads, GOT INTO COLLEGE. DIDNT WANT THIS ONE. Trees and blurred pedestrians are visible in the background.
A bright, modern duty free store with glass shelves displaying various perfumes and cosmetics, and a large green digital sign advertising free perfume samples. Shoppers walk through the shiny, reflective floor.
Three tall columns with large blue, green, and red banners hang outside a grand building. The center banner features a Sprite bottle and text; people are gathered near the entrance below.
A busy city street at night with bright billboards, including a large green Sprite ad reading, I wanted to be watching the sea but not this sea of people. Traffic and crowds fill the vibrant urban scene.

Impact

Empowering Generation Z to express themselves.

This movement has sparked conversations in many countries, particularly in Latin America, helping people keep everything under control in the face of social awkwardness. All featured songs were dropped on TikTok, which creators have been using to share their personal experiences of overcoming daily tensions to millions of followers.

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