Sun Day Red
From His Game to Yours
A product of the greatest to ever do it.
Insight
Most brands have a face. With Tiger Woods, Sun Day Red has a force.
A force whose impact extends well beyond the name. A force that relentlessly refines, designs and tests every product the brand creates. This unwavering standard is reflected in his active role throughout the design process, empowering Sun Day Red to develop products that transition seamlessly from the course to the real world and everywhere in between. Season by season, the brand is evolving. Just like the athlete behind the name, Sun Day Red is a product of relentless progression, sharpening its skills, testing, refining and seeing the whole field.
Idea
Insight drives innovation.
With one of the most illustrious golfing careers of all time, Tiger has decades of insights into exactly how his apparel should perform at the highest level. From the perfect weight of cashmere that allows unrestricted movement to the art of mastering a precisely tailored polo, these competitive insights became the foundation for the film’s narrative, letting Tiger’s voice lead the way. Every element, every design decision, every stitch. Captured in his own words, his razor-sharp insights shape every detail of the brand’s spring and summer 2025 collection, meticulously crafted for his game and for everyone who demands more from theirs.
Impact
Setting a new standard.
Launched alongside the release of Sun Day Red’s spring and summer 2025 collection, the film was shared across both Tiger’s and the brand’s social platforms, including their combined 3.9M Instagram followers. Reaching a global audience of golf enthusiasts and fans alike, the film set a new universal standard in athlete-driven design.
Tiger Woods is the heartbeat of Sun Day Red, and we work closely with him to deliver premium products for golfers that exceed the highest expectations, his own. His insights provide us with a unique advantage, and this campaign beautifully showcases the powerful nature of his involvement.
