PUBG

The Worst Player In The World

Through the eyes of its most experienced novice.

Four people stand together outdoors: one in a white shirt and tie, one in a cowboy hat with a crossbow, one wearing goggles and holding a gun, and one in a gas mask; they appear ready for action.

Insight

Traditionally, game designers have introduced new titles with the trope of an invincible action hero who somehow navigates impossible scenarios and evades all competition.

But in the action-packed world of PUBG – where luck and unpredictability rule – anybody can play, and anybody can win. The game is notoriously difficult to master, but that hasn’t stopped millions of determined players trying their shot every day, even when the odds are stacked against them.

A person in camouflage gear and face paint aims a rifle with a scope while hiding in dense foliage, blending into the surroundings.

Four people stand in a grassy field; three wear green ghillie suits, while one on the left wears a white ghillie suit and holds a rifle. Hills and trees are in the background under a cloudy sky.

Idea

The Worst Player In The World – a story of the PUBG community’s unconditional love for the game told through the eyes of the its most experienced novice, Reggie.

This suite of six films chronicles Reggie as he haplessly and loveably explores the game’s various environments and scenarios, mixing epic PUBG action with signature humour. While each film offers a clear lesson in how not to play the game, they together represent the joy and excitement that keeps people flocking back to the PUBG universe to embrace its myriad of challenges.

A young man in a white dress shirt and dark tie stands outdoors with his hands raised, as if motioning to calm someone. Behind him, a green parachute and red object are descending from the sky amid trees and hills.

Impact

The Worst Player In The World has broken through the gaming industry clutter and helped re-establish PUBG as the premiere ‘battle royal’ online game in the world.

Resonating with both experienced gamers and newcomers alike, the films garnered over 2 million organic views online within the first week – subverting expectations within the genre and giving hope and inspiration to any new players ready to take their shot on the island.