TikTok
#WeAreHere
Spotlighting TikTok’s community of female-identifying creators.
Insight
From indigenous punk rockers and digital fashion designers to Olympians, racing drivers and scientists.
TikTok is a place where women from all cultural, geographic and linguistic backgrounds come together to make and share stories. Thanks to its accessibility and welcoming community, TikTok has become a platform where women express their true selves and serve up endless entertaining, educational and creative content.
Idea
Harnessing TikTok’s power to celebrate and amplify women’s diverse voices.
On International Woman’s Day, feeds were filled with content created by females, and audiences were encouraged to connect with creators within the TikTok community.
The art direction drew inspiration from each maker and their content, style and aesthetic, leading to unique mixed media visuals while remaining distinctively TikTok.
Impact
The #WeAreHere hashtag has amassed over 600 million views on TikTok.
#WeAreHere was adapted to multiple languages and went live in seven countries in the EMEA region, expanding the multicultural reach and exposure of the platform’s women-identifying content creators.
