250 years of Solaire Culture

Insight

From an optimistic heritage to a brighter future.

For its 250th anniversary, Veuve Clicquot is celebrating their passion for design and innovation with the re-edition of the House’s most iconic objects redesigned to be 100% sustainable and a series of physical exhibitions, reflecting their solar culture around the globe.

Idea

Opening the doors of The Luminous House of Champagne.

The website is an invitation to discover how Veuve Clicquot brought the sustainable revival to life, by giving a clear vision of the House’s savoir-faire through its most emblematic designs entitled THE ICONS.

It is also a portal to Veuve Clicquot’s rich history that enhances the physical exhibition’s content in an innovative way.

Impact

Curated to last.

2022 marks an important milestone in Veuve Clicquot’s history. To be present across every touchpoint of the 250th anniversary journey, we created in a digital hub introducing the four icons with a full collection of 3D assets, a social media calendar and activation, as well as four mini games and an interactive experience showcasing the physical exhibition, for a global audience to enjoy.