WWF

Together

Experience the intimate lives of the world’s most amazing animals in one app.

Insight

For 60 years, the World Wildlife Fund’s mission has been to create a future in which people live in harmony with nature.

With a quarter of all Americans owning tablets, we needed to take the next step to advance WWF digital technology. To engage, educate and entertain all generations about the importance of conserving the diversity of life on our planet. We re-invented the conversation – we made the animals the heroes.

Close-up of a giant panda’s face with the word “CHARISMA” in bold white letters and “Giant Pandas” in smaller text above it. The pandas black and white fur is clearly visible.

Close-up of a sharks face and mouth with sharp teeth visible. The word DIVERSITY is prominently displayed in a white box, and the word Sharks appears above it in smaller text.

Idea

WWF Together brings us closer to the lives of animals than ever before. Using the iPad’s distinctive gestural and hardware features, the app draws users deep into animal habitats through interactivity.

Swipe sea ice to reveal polar bear facts, chop panda bamboo, and access the iPad camera to simulate tiger vision. Location-based services also invite users to spin an interactive, 3D globe and discover how far away they are from 60 different species around the world.

Text describing sea ice, explaining that polar bears swim well but live mainly on Arctic sea ice, where they mate, hunt, and raise young. Notes the ice is shrinking and may largely disappear by 2040.

Impact

WWF Together earned the prestigious Apple Design Award in 2013, and has clocked up over 60 years in total time users have spent exploring it since launch.

The app was downloaded more than 300,000 times in the first week of release and over 1 million times during 2013. All of this was achieved with no paid media.

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